Young music fans aren’t just being lazy and avoiding real life issues and avoiding getting a real job, they are out changing the world by taking action.
Many people’s misconception about our new generation will quickly change when they learn about the music community and all the young people who are changing the world. We strive to support and put the spotlight on these efforts.
In 1999 we at Hopeless Records got the crazy idea that if we gave bands and their fans the opportunity to connect their talent and passion with causes that were important to them that we could make a positive impact through music. Ten years later The Sub City concept is on the verge of breaking more then 2 million dollars donated to over 50 non-profit organizations. Our signature event each year is the Take Action tour where we bring bands together for a nation wide tour, compilation release and other off site events. Over the years the artists have shed the light on important issues like depression, suicide prevention and volunteerism. Take Action has begun to highlight individual young people and their world changing efforts to illustrate how we can all make a difference regardless of our age, socio economic status, physical ability or any other factor. Albert Einstein said “The significant problems we have cannot be solved at the same level of thinking with which we created them”…