The Impact of the 2010 Take Action Tour:

-Over $60,000 raised to help further the mission of Patrick Pedraja and his organization Driving For Donors

-Over 30,000 fans in 31 cities proved that the world can be made a better place

-Tour reaches goal enlisting over 2010 fans to sign up for the National Marrow Registry!

-Nearly 8,000 copies of the Take Action Volume 9 compilation sold

Headlining band We The Kings, along with Mayday Parade, A Rocket To The Moon, There For Tomorrow, Stereo Skyline, and Call The Cops united an impressive amount of fans across the U.S. and Canada that cared about more than just attending a great show. The active and engaged audience stood up to make a difference by raising funds, awareness and actual life saving donor volunteers for Driving For Donors (an organization started by now 14-year-old Patrick Pedraja who was diagnosed with acute lymphoblastic leukemia at age 10) whose mission is to sign up people to the National Marrow Registry.

Take Action 2010 raised over $60,000 for Patrick Padraja’s mission through the unique model of donating 10% of each ticket sold to charity, along with other fundraising efforts including donating 5% of the suggested retail price of each Take Action Volume 9 compilation sold.

Hopeless/Sub City would like to thank all the bands and labels involved this year that brought the message directly to fans that each one of us can take action and make the world a better place.

Take Action looks forward to continue to support Patrick Pedraja and Driving For Donors’ mission of saving lives and everyone at Hopeless Records & Sub City Non Profit is grateful for the opportunity to organize this tour to benefit him and be involved in such a great cause in even a small way. Hopeless Records & Sub City Non Profit is hard at work on the next Take Action Tour and will be announcing the next benefiting charity soon. All The latest information can always be found at Takeactiontour.com.

2010 Take Action! Tour Artists:
We The Kings, Mayday Parade, A Rocket To The Moon, There For Tomorrow, Stereo Skyline, Call The Cops

2010 Take Action Tour Sponsor:
Presenting sponsor Hot Topic has worked with the Take Action Tour since the tour’s inception in 1999 and their commitment to helping make a positive impact continues to be as strong in 2010 as it has ever been. The music lifestyle mall retailer (hottopic.com) is a natural fit as a presenter, because they demonstrate a passion for music in everything they do.

Additional generous sponsors of the 2010 Take Action Tour:
MySpace Music, Alternative Press, Absolutepunk.net, TouchTunes Interactives Networks, Go! Merch, Hopeless Records, S-curve Records, Atlantic Records, Fueled By Ramen, Myspace Records

2010 Take Action Tour Charity:
Driving For Donors exists to draw donors, attention, and funds to the National Marrow Registry. The non-profit organization is the brainchild of now 14-year-old Patrick Pedraja who was diagnosed with acute lymphoblastic leukemia at age 10. In 2007, at age 11, Patrick and his family started Driving For Donors and traveled around the country in a special “Donormobile” with the mission of signing people up for the National Marrow Registry to help find bone marrow matches for people in need of a transplant. Since then they have added over 22,000 donors to the registry, saved more than 24 people’s lives with matches and raised over $100,000 for tissue typing fees and drive expenses by selling advertising on Patrick’s bald head.

About Hopeless Records & Sub City Non Profit:
In 1999 Hopeless Records formally started supporting non-profit organizations under the Sub City banner with charitable albums, tours, and events. Now itself a registered 501c3 non-profit organization, Sub City continues this mission of raising funds and awareness for worthy causes, and to date has raised nearly $2 million dollars for over 50 non-profit organizations.

Photos: Jonathan Bregel

Every year, thousands of people get life-threatening diseases like leukemia and lymphoma that can be treated with cellular therapies such as a marrow transplant. Seventy percent of patients do not have a matched donor in their family so they depend on the life saving action of people who sign up for the National Marrow Registry. Driving For Donors exists to draw donors, attention, and funds to this cause. The non profit organization is the brainchild of now 14-year-old Patrick Pedraja, a former CNN Heroes “Viewers Choice” winner who was diagnosed with acute lymphoblastic leukemia at age 10.

WHAT: The 2010 Sub City Take Action Tour Presented By Hot Topic has played in front of 17,000 fans so far before it winds down March 2 in Dallas, TX. This year’s trek, featuring We The Kings, Mayday Parade, A Rocket to the Moon, There For Tomorrow and other acts, has helped to raise over $30,000 while registering over 600 people to the National Bone Marrow registry. The just released Take Action Volume 9 double disc tour compilation debuted among the Billboard Top 200 at #184. To date, Sub City, a registered 501c organization, has raised nearly 2 million dollars for various charitable organizations; much of that a result of Take Action, driving home the fact that we can all help bring about change and that making a difference can be as fun and easy as buying a CD or concert ticket.

WHEN: Bone Marrow Donor Drive Saturday, February 20 from 1-4 PM

WHERE: Brea Mall (1065 Brea Mall, Brea, California)

Take Action Update – Week 2 updated

Take Action! Tour | MySpace Music Videos

Sub City is pleased to announce that the highly anticipated Take Action Volume 9 charity compilation is available today! The tour compilation is available at shows, in stores and online and includes exclusive songs, acoustics, and remix tracks from We The Kings, Mayday Parade, 30H!3, Cobra Starship, Taking Back Sunday, There For Tomorrow, Frank Turner, The Friday Night Boys, Anarbor, and Hit The Lights, among others. Visit takeactiontour.com for a list of where you can grab a copy!

Available at…
Hopeless Webstore
Download at iTunes
Hot Topic
Target for $4.99
At the Take Action Tour

The charity spotlighted for Take Action in 2010 is Driving For Donors, the brainchild of now 14-year-old Patrick Pedraja who was diagnosed with acute lymphoblastic leukemia at age 10. In 2007, at age 11, Patrick and his family started Driving For Donors and traveled around the country in a special “Donormobile” with the mission of signing people up for the National Marrow Registry to help find bone marrow matches for people in need of a transplant. Since then they have added over 22,000 donors to the registry and saved more than 24 people’s lives with matches. Sub City has raised millions of dollars and awareness for various charitable organizations that aim to make the world a better place and 5% of the suggested retail price for each Take Action Volume 9 set sold will be donated to further this cause.

Since the tour start on January 25, we’ve raised over $18,000, played to nearly 13,000 people and signed up over 300 for the National Marrow Registry! We’d like to thank the bands, fans and everyone who has supported the tour so far, we’re just getting started!

10% of the cost of each ticket sold is donated to further Patrick’s mission making each person attending the Take Action Tour an active participant in making the world a better place. In addition Take Action is offering fans an opportunity to personally help save a life with onsite registration for the National Marrow Registry available at every tour stop. Registration is simple and only requires the donor to be between the ages of 18 and 61, have a desire to help save a life, and have time for a quick cheek swab and simple paperwork. Registering is much easier than most people think and information about the entire process can be found at BeTheMatch.org. Those under 18 will have plenty of ways to support the cause as well, including buying a copy of the compilation, and they can learn more at each show or by visiting drivingfordonors.com.

Take Action thanks, our many great sponsors of the tour. Presenting sponsor Hot Topic has worked with the Take Action Tour since the tour’s inception in 1999 and their commitment to helping make a positive impact continues to be as strong in 2010 as it has ever been. The music lifestyle mall retailer (hottopic.com) is a natural fit as a presenter, because they demonstrate a passion for music in everything they do. Expect to find the Take Action Compilation Volume 9 in local Hot Topic stores and to see the bands from the tour making several special appearances throughout the tour. Also generously supporting the 2010 tour is MySpace Music, Alternative Press Magazine, Absolutepunk.net, TouchTunes, Hopeless Records, S-Curve Records, Atlantic Records, Fueled By Ramen Records, and MySpace Records.

DISC ONE
1 / We The Kings / PSA*
2 / We The Kings / The Middle (Acoustic)*
3 / Mayday Parade / The Silence (Hurley Studio Acoustic)*
4 / There For Tomorrow / Backbone (Acoustic)*
5 / A Rocket To The Moon / Fool Everyone*
6 / The Ready Set / Drain Notes*
7 / We Are The In Crowd / Never Be What You Want
8 / Every Avenue / Picture Perfect
9 / The Bigger Lights / Queen Of Broken Hearts
10 / This Providence / Keeping On Without You
11 / The Friday Night Boys / Permanent Heartbreak (Acoustic)*
12 / Anarbor / Passion For Publication (Acoustic)*
13 / The Dangerous Summer / Surfaced (Acoustic)
14 / Hit The Lights / Liars and Cheats (Acoustic)*
15 / The Summer Set / Punch-Drunk Love (Acoustic)
16 / The Swellers / Feet First (Acoustic)*
17 / Frank Turner / Rock and Roll Romance*
18 / Fake Problems / Mr. Rock & Roll (Acoustic)*

DISC TWO
1 / 3OH!3 / Don’t Trust Me (Casey Bates Remix)*
2 / Cobra Starship / Hot Mess (Innerpartysystem Remix)*
3 / Let’s Get It / Maps (Joey Sturgis Remix)*
4 / The Secret Handshake / TGIF
5 / Lights / Saviour (Colin Munroe’s Unsung Mix)
6 / VersaEmerge / Whisperer (Brian Southall Remix)*
7 / Bring Me The Horizon / Sleep With One Eye Open (Tek One Remix)
8 / August Burns Red / Indonesia (Alternate Version)
9 / eatmewhileimhot! / xXBurritoXx
10 / I Set My Friends On Fire / Things That Rhyme With Orange
11 / Taking Back Sunday / Swing (Live at Dairy Studios, London ’09)*
12 / All Time Low / Poison
13 / The Downtown Fiction / I Just Wanna Run
14 / The Almost / Birmingham
15 / Set Your Goals / The Lost Boys
16 / Take Notice / Northward Winds Were Bound To Happen
17 / Broadway Calls / Jump At Shadows

*Exclusive/Previously Unreleased

To date, Sub City, a registered 501c3 organization, has raised well over $1.5 million for various charitable organizations; much of that a result of Take Action, driving home the fact that we can all help bring forth change and that making a difference can be as fun and easy as buying a CD or concert ticket.

Take Action Tour Update – Week 1

Take Action! Tour | MySpace Music Videos

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The 2010 Sub City Take Action Tour, presented by Hot Topic kicked off earlier this week and has already made a HUGE impact! Over $4,000 has already been raised for this year’s charity, Driving For Donors. In addition, we’ve already been able to sign up over 50 people for the National Marrow Registry, including the guys from There For Tomorrow and Eric Halvo from A Rocket To The Moon! We’re well on our way to reaching our goal of 2010 sign-ups! Thank you to everyone for their generosity : )

Learn more about signing up to be a donor and saving a life here

Those that are under 18 can still help! Just text “ACTION” 85944 to donate $5 and you’ll receive an exclusive Take Action bracelet at any Take Action show.

MusicSkins are premium vinyl skins for iPods, phones, laptops, and much more. Get MusicSkins for all of your favorite bands and artists such as All Time Low, We The Kings, There For Tomorrow, Avenged Sevenfold, Bob Marley, Lil Wayne, The Beatles, and over 500 more! You can even upload your own photos and images to make custom MusicSkins. Support a great cause and become even cooler in the process!